Outcome first · Human intent backward · AI-native by design

We are CraftAI

We're building visibility for a world that no longer searches — it asks.

Search used to be simple.

Type keywords. Click links. Compare results.

That world is over.

Today, people ask questions to ChatGPT, Gemini, Perplexity, Copilot — and expect one clear answer. And increasingly, brands don't control whether they appear in that answer.

Book a 30-min call See what we'll cover

No pitch deck. No hard sell. Just a clear picture of where you stand.

The visibility problem (in plain words)

You can rank #1 on Google and still not be mentioned by ChatGPT. Because AI doesn't rank pages. It constructs answers.

AI Search Is

  • Conversational
  • Intent-driven
  • Context-aware
  • Selective

Optimise for

Representation

Not just

Traffic

Why We Exist

The internet changed. Brand visibility didn't keep up.

You can rank #1 on Google and still not be mentioned by ChatGPT. You can spend crores on SEO, ads, content and still be misrepresented, diluted, or ignored in AI answers.

Because AI doesn't "rank pages". It constructs answers. And most brand content was never built for that.

Traditional SEO, dashboards, and keyword reports don't explain why AI picks one brand over another. CraftAI exists to solve that exact gap.

Simple shift

AI doesn't reward who shouts the most. It rewards what's easiest to understand, trust, and cite.

What We Do

Feels like magic. Works like strategy.

CraftAI is an AI-visibility service built by people who've reverse-engineered how LLMs discover and cite brands. Not vanity metrics. Not spray-and-pray content. We build systems that make your brand citation-worthy.

We help brands understand:

  • What questions people ask AI about their category
  • How AI systems currently perceive their brand
  • Why competitors get cited instead
  • What needs to change for the brand to become the preferred answer

We don't chase keywords. We map intent, context, and language — the raw materials AI systems actually use.

Why CraftAI Is Different

We're not an SEO tool. We're not a chatbot. We're not "AI content".

Most tools optimise for traffic. CraftAI optimises for representation. AI systems don't care how many blogs you've published. They care whether your brand has a clear definition, is consistently described, is contextually relevant, and is trustworthy enough to cite.

CraftAI works at the layer where AI decisions are made:

Brand Truth

What's accurate and defensible

Human Intent

What people actually ask

Machine Interpretation

How models understand and cite

Who It's For

Built for brands who care about discovery in the AI era.

CraftAI is built for brands who:

More than 40% of LLM citations come from Reddit. More than 50% of ChatGPT conversations involve seeking guidance or recommendations. Your customers are there. Are you?

Depth over volume

We deliberately work with a limited number of brands at a time — because this work requires depth, not volume.

Our Philosophy

We don't optimise content. We optimise understanding.

AI systems don't think like humans.

Humans don't ask like algorithms.

↓

CraftAI exists in between

Want To See If This Is Real?

Book a 30-minute call. We'll show you where you stand in AI answers today.

We'll show you:

  • Where your brand shows up (or doesn't) in AI answers today
  • What your competitors are doing that you're not
  • The specific gaps costing you AI visibility
Book a call

Prefer email? Reach us at hello@craftai.co.in

If it makes sense to work together, we'll talk next steps. If not, you walk away with insights you didn't have before.